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The web site states the following, "Youre viewing an archive of outdated material." We noticed that the web page said " Visit The Web Standards Projects updated site." It also said " To learn about our current mission. We also pointed to the solution. Tim BernersLee, the inventor of the web, had founded the World Wide Web Consortium W3C. Indeed, with solid support for W3C recommendations, which we referred to as web standards, the web could expand beyond the browser without incurring additional fragmentation into incompatible wireless models. Between 1998 and today, we persevered, and." The header had web as the highest ranking optimized keyword. This keyword is followed by standards, project, and w3c which isn't as urgent as web. The other words archive.webstandards.org uses is recommendations. browsers is included and could not be seen by search engines.